Product fit
Does the visitor understand which product, site or journey actually fits what they want to do?
Pilot offer
Interested in using this technology for your own visitors?
We will set up a branded version for one of your journeys so you can test it on your own site - at no cost. Keep it only if you get value.
The test is simple: one acquisition page, onboarding route or affiliate journey. We configure the positive-friction fit finder around your products, your compliance constraints and your brand. If it does not improve the journey, you switch it off.
What we test
Trust and anxiety
Does the journey answer the doubts that stop people moving forward, without pushing them too fast?
Safer conversion
Can you improve qualified starts, registrations or FTDs while safely exiting visitors who should not be nudged onward?
Meet the team
Founder · Research & Decisioning
Neil Burge
Neil has studied the real reasons that cause players to sign up with a new iGaming platform. It is not simply who offers the biggest bonus. We have translated this research into the demo on this site, and can use it to help you operate more safely, ethically and successfully.
Ethics & Compliance Lead
Jason
Jason is the compliance brains behind the operation. He is passionate about ensuring people play safely, with sensible limits and support when needed. He helps make sure Is It Legit? operates to high ethical standards.